After beating breast cancer twice, I decided to establish the 50 Shades of Pink Foundation, to treat the inner and outer beauty of breast cancer patients and survivors. Our foundation focuses on taking care of women and men who are diagnosed and treated with Breast Cancer. Breast Cancer is covered by so many other wonderful organizations, but what sets us apart is that we nurture the person with this disease. I would like to see all Breast Cancer survivors get through this process and start feeling and looking like a champion!
The statistics are staggering, there are over 200,000 new cases of invasive breast cancer in women annually. In 2004 and then again in 2008 I found myself on the opposite end of the diagnosis when I found out that I had breast cancer and needed to undergo a double mastectomy. Any physician will tell you that a positive attitude truly has an impact on how well you respond to treatment. I knew that if I looked good I would feel good and if I felt good my treatment would go good. But many of the women I met during treatment did not have that same philosophy and it broke my heart to see their hope and spirits so low.
50 Shades of Pink Foundation accomplishes its mission by supporting a patients psychological needs during and after breast cancer treatment. In 2013 served over 200 cancer patients during the 2nd Annual Week of Impact, culminating with the 50 Shades of Pink Luncheon for Breast Cancer patients and survivors. Additionally we will bring awareness to thousands more through the launch of our magazine which blends high fashion with practical fashion specifically targeting the needs of breast cancer patients.
Coretta Scott King